Is this your company?
Although your company is using social media, it seems there could be some improvement in the approach. You aren’t in the position to have someone fully take on the role of social media manager but you know you need to get on the ball with using social media effectively.
One way is to get things going is to get in on Twitter to help with networking, branding, marketing and promoting.
It’s important to have a consistent approach when using Twitter in order to realize the full potential. I offer a package to be your outsourced “Tweeter” and this is what I deliver: