Most major brands have a social media presence. In fact, most businesses do.
What exactly does that mean? That they’re using Facebook? That they post specials on Twitter?
The organizations who are using social well are those that:
– believe in change;
– are leaders in their community;
– understand that a cultural shift going on;
– invest in professional development;
– and understand their clients.
They want to join in on the conversations going on pertaining their industry, their product, service or employees.
They understand that going social means a long term investment and not just something that pays off over night.
Investing in social media training for your organization can do nothing but help with pushing your mandate forward.