Is your business “social” enough?

Social media manager
Social media marketer
Digital strategist
Social communications
Social strategy manager
Digital communications
Social communications
Social integration
Social strategy
Social networking

… and so on and so forth.

How many of these aspects of social media is your company doing?

I get the distinct feeling that people where I come from (a tiny Island off of the east coast of Canada), think that social media has gotten old. Not according to this gentleman:

Jeremiah Owyang recently said that social media marketing is “just getting started” akin to the start of the Internet. I think he knows a bit about what he’s talking about.

To me, this is very exciting. I was one of the early adopters of social media marketing where I live and have been diligently spreading the word about social media marketing by giving talks and workshops, training companies, non-profits and individuals for the past five years.

It has been an uphill battle as our fair little island is known for being slow to adopt, slow to change. Slowly but surely 100’s of businesses have flocked to Twitter, trying to get their message out. Many have put up Facebook pages and run contests to get a bunch of likes. Many companies have blogs, YouTube channels and a few are using Pinterest very creatively.

I’m not sure if everyone gets it though. I see companies everyday pushing and shouting out things. Social media should be used for LISTENING…. it’s such an amazing opportunity to get to know your clients, your customers. Never before in history have people been so open and transparent about everything!! We are social creatures by nature and the social networking sites like Twitter and Facebook have tapped into this by giving us the tools that we innately are compelled to use. To share. To network. To promote. To recommend.

It’s really an incredible time to be in business. It requires so little capital to start a company now compared to even ten, fifteen years ago. If you have the where-with-all  and grasp of technology, my take is that you can do anything.

This is why I’m passionate about teaching kids technology. The world is at their fingertips. If they can navigate the internet and all of the amazing tools and information out there… the world is their oyster as far as I’m concerned. Every single child has a talent and that talent can be amplified and shared through social media and technology.

That’s the message I try to give businesses and non-profits: there is no excuse anymore to not get your message out there.

With all of the funding cuts to non-profits in the recent months, they should be investing their dollars into social media.

You can find every thought and industry leader on the internet using some form of social media, be it blogging, tweeting, video, etc. People are sharing, engaging, networking, having conversations all over the world 24 hours a day, 7 days a week.  And if you think your business, product or service is exceptional or remarkable, then you should be doing whatever it takes to starting being more social.

Lastly, although social media is all about conversations, I go back to the where I think the opportunity lies: in listening. The business owners, CEO’s, managers that will do well with social media are those that listen to their customers and clients. Find out how they can solve their problems, find out how they can serve them over and above their expectations. The opportunity is to exceed their expectations with stellar customer service.

Think about it. If you were on the fence about coming to my workshops or hiring me to speak at your next function… I hope this has swayed you. I will get your group motivated, excited and ready to jump into social media like never before.

Call or email and let’s connect!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s